The Schiit

“You won’t believe this Schiit” and so reads the front page of Schiit Audio’s website.

Schiit Audio has my admiration for several reasons: the brilliance and audacity of the name, their products and the founders.

I haven’t yet had the pleasure to try their Schiit, but people I respect highly have and they are raving about the value and performance.  Thier main products, headphone amps, are really supposed to be “the Schiit” and one of the best there is out there.  Great work guys.

Founded by Jason Stoddard of Sumo and Mike Moffat of Theta, these guys are knocking ‘em down designing and selling products of exceptional value and performance.  The industry can use as many companies like this as possible and I, for one, applaud their efforts.

I don’t know Jason but I surely know Mike Moffat and have written of him several times in these Paul’s Post Series.  Mike was the first person to demonstrate to me that cables make a difference, the first person to show me the lighter side of some of our industry’s greats and lunatics, and a very independent and talented audio designer.

If you have a chance, check out their Schiit.

Paul McGowan – PS Audio, Intl.

Recipe for high end

Words, tastes, sights, sounds are specific recipes that activate neuro transmitters in our brains that bring meaning to each.  I know it’s the engineer in me that brings this to your attention, but how things work fascinates me.

When you taste something it is a specific formulation of the 5 primary tastes and smells: sweet, sour, salty, bitter and savory.  And it is the specific combination of those 5 primary tastes, activating a special combination of neuro transmitters, that cause us to identify a flavor.  The same is true for words. although there are many more than 5 primary factors.  When someone says a word that you get meaning from, that word is actually a recipe firing a specific and unique combination of neuro chemicals.  And sound is no different.

If we listen to music through an uninvolving piece of audio gear, and our emotions are not stimulated, it’s because the audio “chef” has the wrong recipe (or no recipe) for emotional involvement.  It is the combination of good ingredients blended together just right that gets your taste buds in love with what you’re eating or your ear/brain in love with what you’re hearing.  Most audio designers are unaware of the subtle design nuances that connect us to the music – as if they all worked for McDonalds, unaware (or uncaring) of great restaurants and their ability to stimulate our emotions.

The recipe for high-end Audio is no different than any discipline designed to stimulate just the right combination of neuro transmitters – success or failure depends on the skill of the chef.


Paul McGowan – PS Audio, Intl.