There are plenty of products worth owning but only a very few worth buying and even fewer worth switching.
If you have something in your home that works you don’t have an itch to replace it – in fact, you probably never think about it because it works. When the opposite is true you’re on the hunt for a replacement solution.
So a product that is so extraordinary that it jumps out at you and makes you replace what you have that is working is rare indeed – and rarer still in an industry like ours that sees little true change in products and methods of reproducing music.
Most of what we see and get the itch to buy happens because what we have is getting tired or has been replaced with a newer technology.
This whole thought process just came to me while speaking to a group of Audiophiles on a recent road trip: the question was asked if we had anything extraordinary coming down the line I could share with the group. Of course I think everything we make is extraordinary but what the person was really asking was “is there anything that is worth me selling what I have and replacing it with what you have?”
That, my friends, is a much tougher proposition for any company.
Paul McGowan – PS Audio, Intl.
If I walk into a restaurant and open the menu to be faced with 100 different choices: Italian, American, a little bit of this and a little bit of that I have learned it’s time to run and find another. In my experience the more choices on a menu the more mediocre the food will be on an almost one-to-one basis. And the same seems true with high-end audio companies. Those that seem to have everything for everyone tend to turn out fairly mediocre products.
Oatmeal instead of eggs Benedict.
I think this is a classic case of manufacturers trying to fill holes in the marketplace with products that meet a certain standard but aren’t exceptional – a trend that seems to be growing rather than shrinking in a tough economy.
At the proverbial end of the day it comes down to what you care about – building products for the marketplace or building products for the people that want to use them. That may seem like a semantic difference but I assure you it is not.
Most of us can tell when a product exists because it’s extraordinary and when it’s just there to meet a need. It may be tedious to ferret out the extraordinary from the mundane but I believe worth the trouble.
When manufacturer’s focus on building products they want to own and then find a group of like-minded people to sell them to, the world’s a better place.
Paul McGowan – PS Audio Intl.