Tag Archives: iPhone

Asheville, Walnut Cove, Biltmore Forrest and Western North Carolina’s Audio and Home Theater specialists present Cane Creek AV and Paul McGowan – PS Audi

Brand stature

When I was heavily involved in photography we would judge people first on the equipment they used: Hasselblad, Nikon, Canon, Leica all meant you were in the know—A pro worth talking to. Yashica, Olympus, Voigtlander, not so much.

I’ve seen the same thing in audio. When two audiophiles first meet what’s likely to be their qualifying question? “What’s your system?” We then know how to catalog each other: serious and invested, or lightly involved and on the fringe.

When I bring the subject of brand stature and bragging rights to the forefront of a conversation people either offer a nervous laugh or a disapproving “tsk, tsk”. Yet, it’s more common than you might think.

It’s human nature that causes us to want to rank people into categories. We want to know where they stand on any given subject so we can know how best to communicate. If someone’s asking for my advice on stereo setup the first thing I need to know is what kind of equipment she has—a simple integrated bookshelf system is going to get different advice from me than separates.

The only real danger I see in brand stature is dealing with preconceptions that aren’t formed as a direct result of one’s experience. If you’ve worked with a company’s products and don’t like them then your opinion has far more validity than someone who has only heard they are not worthy of their time.

I have discovered over the years that setup and knowledge almost always trump brands as a qualifier for success.

I can shoot a great picture with my iPhone, not because of its brand, but because I have developed a photographer’s eye.

Asheville, Walnut Cove, Biltmore Forrest and Western North Carolina’s Audio and Home Theater specialists present Cane Creek AV and Paul McGowan – PS Audio, Intl

The magician’s curse

Following yesterday’s video of the isolation benefits offered by placing ISO feet on a pair of Focals—benefits clearly audible even on an iPhone microphone—my inbox was summarily flooded with a combination of threats, outrage, and claims of heresy! Conspiracies abound!

Oh my, my, goodness. Despite the fact I confirmed to my satisfaction the demo was legit, the howls of protest went unchecked as reason after reason why this couldn’t be true were proffered.

To be clear, PS Audio has no financial interests in ISO Acoustics. We shared our YouTube channel space with them because we thought they had an interesting product and story to tell. For those that know me this is not atypical behavior. If I find something interesting, even from a so called competitor, it’s shared with our community because…well…why not?

What’s fascinating to me (Terri calls me Mr. Spock because I get fascinated rather than offended when people attack) is people’s level of angst when their worldview is at stake. We cling to our long-held beliefs with such tenacity that even the facts cannot sway us!

Is this the magician’s curse? Have we become so worried about being tricked—and later looking like a fool—that we cannot bring ourselves to entertain new ideas?

Whatever happened to trust?