Tag Archives: iPhone

Asheville, Walnut Cove, Biltmore Forrest and Western North Carolina’s Audio and Home Theater specialists present Cane Creek AV and Paul McGowan – PS Audio, Intl

The magician’s curse

Following yesterday’s video of the isolation benefits offered by placing ISO feet on a pair of Focals—benefits clearly audible even on an iPhone microphone—my inbox was summarily flooded with a combination of threats, outrage, and claims of heresy! Conspiracies abound!

Oh my, my, goodness. Despite the fact I confirmed to my satisfaction the demo was legit, the howls of protest went unchecked as reason after reason why this couldn’t be true were proffered.

To be clear, PS Audio has no financial interests in ISO Acoustics. We shared our YouTube channel space with them because we thought they had an interesting product and story to tell. For those that know me this is not atypical behavior. If I find something interesting, even from a so called competitor, it’s shared with our community because…well…why not?

What’s fascinating to me (Terri calls me Mr. Spock because I get fascinated rather than offended when people attack) is people’s level of angst when their worldview is at stake. We cling to our long-held beliefs with such tenacity that even the facts cannot sway us!

Is this the magician’s curse? Have we become so worried about being tricked—and later looking like a fool—that we cannot bring ourselves to entertain new ideas?

Whatever happened to trust?

 

Asheville, Walnut Cove, Biltmore Forrest and Western North Carolina’s Audio and Home Theater specialists present Cane Creek AV and Paul McGowan – PS Audio, Intl.

What’s something worth?

My iPhone X retails for $1,000 at the Apple store. That’s a lot. It’s one of the most expensive mobile phones on the market and it could be argued it’s at the top of the expense heap. And yet, if that were a high-end DAC or power amplifier it would be on the extreme low end. And, what’s tough about that equation is the level of technology and parts in an iPhone is a magnitude more expensive and sophisticated than any DAC.

Now, it should be noted that millions of iPhones are manufactured each year compared to thousands of DACs. Economies of scale certainly play a big role in pricing. That said, the chasm between an expensive DAC and a technological wonder like the iPhone cannot be explained entirely by scale.

Pricing strategies have a myriad of formula. Some are priced according to marketplace expectations, some a fixed formula of parts and labor. Still others are boastful of being the most expensive, or the cheapest.

When I judge value I look at a lot of factors: importance of the product to me, other models in the market, need, scarcity or abundance, the company story and its founder’s philosophies.

What a product is worth is up to each buyer and its value to them, not what’s necessarily fair or equitable to charge.