Filling a vacuum
When we think up new products sometimes it’s because we have a novel idea like the Digital Lens. That’s a product/technology that solved a problem most people didn’t even know they had.
Then there are the obvious ones like stereo amps and audio preamps to fill out a system.
But sometimes products come into being to fill a vacuum. And surprising that’s why we’re committed to building a new category of loudspeaker.
To fill a vacuum.
When our customers ask for loudspeaker recommendations to match their musical tastes we’re at a loss of where to send them, which is weird because there are more speaker manufacturers than any other category in our industry. You’d imagine with all that choice there’d be a slam dunk for people who want true full range, high resolution, easy setup, adjustable depth, extended dynamic range, musically breathtaking, visually appealing, small footprint, affordable loudspeakers.
But there’s nothing we know of that fits that bill (though admittedly that’s quite a laundry list of requirements).
So, as we’ve done in the past with AC power and digital audio—and even as far back as our early standalone phono stage—we need to step up to the plate and do it ourselves.
To some, this post will sound like over the top marketing fluff or just plain boastful. Probably is. But to those who have genuinely sought out the aforementioned laundry list in earnest and found themselves settling on the next best choice, this is all too real and a problem worth solving by someone.
I wish we could do it sooner.
If you’re growing strawberries it’s easy to find the ripe ones by their color. Bright red through and through is when the fruit’s at its peak and the sugars are just right.
That eons-old technique no longer applies when shopping for the tasty fruit at the market. Beautifully colored berries aren’t a guarantee of ripeness or sweetness in a modern American market (and I suspect elsewhere in the world as well). This is because the vast majority of our fruit is picked green then ripened by ethylene gas (even organic strawberries). This may sound awful but it’s not a new invention. The technique has been around for centuries.
If you want to experiment, place an unripened strawberry in a plastic bag and with it add a banana. Bananas release natural ethylene gas which then will redden the strawberry.
Force ripening fruit doesn’t do a whole lot to improve its taste and sugar content. It mostly improves the color. The best tasting fruits are field ripened but nearly impossible to then get them to market in time to eat.
I bring this to your attention because it occurs to me there’s a similarity in the way we perceive stereo equipment. We judge strawberries by their color and we judge hifi equipment by the look and weight of the chassis. Neither really tells us much about what’s inside.
And the shame of it is that this method once worked. Red used to indicate ripeness and a pristine chassis once reflected the care of design inside.
Is all hope lost? Hardly. What’s changed is a bit more added weight on the consumer’s side. It’s now more important than ever to know who you’re buying from and what their motivations for producing goods are. Search out the ethical manufacturers who openly discuss their goals and give you more than just a peek inside. You want the whole story.
Farm fresh is worth seeking out if you can, just like digging in deep with your hifi manufacturer.
I’d sooner trust the word of the farmer than the reseller.